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Jaron Lanier by Wired mag 11 21 2017

Wait. What are you doing?

If you are relying on 3rd party media to distribute your data; you are doing it wrong. There’s no guarantee that Twitter will stay here tomorrow. No Facebook can be trusted as much as you trust yourself. Instagram doesn’t allow users to edit the style of the platform. Google makes money for every gesture that you give them for free. Jaron Lanier already talked about the bad side of all this, along some other collateral issues that had hunted the Internet since its inception. You can know more by reading The Dark Side Of Google by Ippolita, or at Richard Stallman’s site.

There are plenty of reasons why you should strive to withhold your data in your own media. Or, at least, in a server that allows you to migrate if you want to; rather than inside black-box servers, that are scrutinized by unknown functions in order to please advertisers.

Freeing yourself from media conglomerates it’s quite easy nowadays! You simply:

  1. Get a server and a domain
  2. Install WordPress
  3. Start showing

By acting so, I invite You to embrace the Internet as a cyberspace. In words of its coiner, William Gibson:

Cyberspace. A consensual hallucination experienced daily by billions of legitimate operators, in every nation, by children being taught mathematical concepts… A graphic representation of data abstracted from banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding…

This is, a network of creative, autonomous operators —rather than virtual commodity conglomerates, fueling your ‘consumption’ of ‘content’ while monetizing your sweet psychological spots.

Your data, your media.